Mobile dating market size
If you are interested in purchasing the report, please contact us at: [email protected] Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association.
“Much like how Flipkart singularly focused on customer service, newer dating apps are working towards the right product market fit, verified profiles, ensuring that no married men got on the app, assuring women of safety and security,” Sachin Bhatia, co-founder of Truly Madly, another popular dating app, told Quartz.
However, navigation apps may be forced to convert to subscription models in the future, while other reports have stated free dating apps like Tinder may find difficulty monetizing the app.
Tinder, for example, has introduced a subscription version called Tinder Plus, which cancels out any limits on the swipes users can make.
It was in 2013 that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters.
Two years on, India is Tinder’s top market in Asia, the company’s spokesperson Evan Bonnstetter told Quartz.
Other topics covered include the regulation which is starting to happen in the UK, with the launch of the Online Dating Association, and the publicity around the online abuse directed at women on dating sites.